Complete redesign of the Disneyland web ticket sales page. Key feature included a calendar for the sale of single day tickets. Each day on the calendar would be one of three tiers, we utilized a key below the calendar to display the pricing for the tiers. Because Disneyland guests are primarily date driven, we allowed for the guest to select the date they would like to come, but really they are just purchasing into a tier that allows them to come on any date that is covered by the tier of that date or any less expensive tier.
Platforms: Web & Mobile Web
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